Social Media Trendsetting: How To Succeed And Lead Today With Digital And Mobile Marketing – Podcast

Lani and Allen Voivod from Epiphanies, Inc. gave so many tips and tricks that you will need an entire notebook for all the great information which will surely help you become a leader in your industry. This session you will want to watch multiple times to be sure capture it all. Enjoy!

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Social Media Trendsetting: How to Succeed and Lead Today With Digital And Mobile Marketing

Lani and Allen Voivod from Epiphanies, Inc. gave so many tips and tricks that you will need an entire notebook for all the great information which will surely help you become a leader in your industry. This session you will want to watch multiple times to be sure capture it all. Enjoy!

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Social Media Trendsetting

Lani and Allen Vivoid

We are thrilled to have Lani and Allen Voivod  from Epiphanies Inc. for an extended hour webinar on April 7, 2016 to present “Social Media Trendsetting: How to Succeed and Lead Today With Digital And Mobile Marketing”. The workshop will reveal how to best use Facebook, LinkedIn, YouTube and more to your advantage. Please share this webinar with any of your friends and family who could use this information. Mark your calendars!

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Think before you post

Social Media BirdEmployers are getting smarter and using social media to check out potential hires even BEFORE deciding on who to interview.  Think about what is on Facebook, Twitter, Google +, Linked In and YouTube or any other social media site about you.  Would a potential employer viewing the posts think you would be a good fit for their organization?  Maybe, maybe not…

“I start my new job today but I absolutely hate working at day cares, Lol it’s all good I just really hate being around a lot of kids.” was a post from Kaitlyn Walls on Facebook that cost her a much needed job.  The employer called her and told her not to bother showing up to start work that day.  Think before you post.

As we have told our kids, consider anything you post on social media to be on a BIG billboard that your family, friends, teachers, employers, etc. drive by and read everyday.   Before clicking enter and posting make sure you would be proud if they all saw it, because chances are they will.  This caution applies to everyone.  Think before you post.

Click like if there has been something you posted to social media that you shouldn’t have.

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A Photo can be worth a thousand words and shares

Male hand holding cellular phone with image of happy family of three looking at cameraPhotos are a HUGE draw for posts to either your blog or social media.  They are a MUST!  There are some important considerations though when using pictures and they are:

-Ensure you are in compliance with copyright law.  Images are subject to the same copyright and fair use laws as written materials.

-Avoid using a search engine to find an image.  For the most part it is a waste of time because most of the images you will find are copyrighted and can’t be used.

-Find a source for photos and use the search within the website.  Most of the time you either have to pay for the image or give proper credit to the source to use it.

-Keep the image toward the top of the post to lure in readers.  It must be above the scroll line.

-Use your own images.  With cameras in every cell phone, it is very easy to take and post your own photos.

Consider including photos in all your posts.  It will bring more excitement and interest to your information.  Plus others will be more likely to share the content and isn’t that the whole point?

What sources do you use for your post photos?  Please share!

 

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Where do your customers hang out?

Facebook button

Image courtesy of Stuart Miles at freedigitalphotos.net

Instead of walking over to go visit your neighbor to chat over a cup of coffee, lots of people, about 154 million are chatting on social media according to The Demographics Of Social Media Users 2015.  Which means chances are your customers are out there right now and if you are not paying attention to them another company in your industry is.  Get out there and find your customers.  Are you wondering where they are?  Here is some of social media sites and who is hanging out:

Facebook is still the big dog on the block, having the most users by far.  The user age distribution is pretty even so posting to this site will usually yield good results.

Twitter has a fairly young crowd and to stay on top of the feed businesses should post 15 to 20 times a day.  This could be very time consuming but posts are VERY short.

LinkedIn is business oriented and great place to research businesses or individuals to see what their background is.  This is more for the middle aged crowd, but a great place to get your business known.

We have highlighted only a few social media sites.  There are many, many more sites to investigate like Google plus, Instagram, Tumblr, Pinterst, YouTube, Snapchat, etc.  Find out where your customers hang out and make sure you are there to connect with them.

Where do your customers hang out?  Please post in the comments.

 

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Out of website ideas? Watch this from The Idea Garage!

Great information regarding business websites from Beau Esby at The Idea Garage!

Watch this great interview from someone who knows how to build professional, eye catching websites.  You will be glad you did!

Please comment on your favorite tip below!

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