Social Media Trendsetting: How To Succeed And Lead Today With Digital And Mobile Marketing – Podcast

Lani and Allen Voivod from Epiphanies, Inc. gave so many tips and tricks that you will need an entire notebook for all the great information which will surely help you become a leader in your industry. This session you will want to watch multiple times to be sure capture it all. Enjoy!

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Social Media Trendsetting: How to Succeed and Lead Today With Digital And Mobile Marketing

Lani and Allen Voivod from Epiphanies, Inc. gave so many tips and tricks that you will need an entire notebook for all the great information which will surely help you become a leader in your industry. This session you will want to watch multiple times to be sure capture it all. Enjoy!

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Think before you post

Social Media BirdEmployers are getting smarter and using social media to check out potential hires even BEFORE deciding on who to interview.  Think about what is on Facebook, Twitter, Google +, Linked In and YouTube or any other social media site about you.  Would a potential employer viewing the posts think you would be a good fit for their organization?  Maybe, maybe not…

“I start my new job today but I absolutely hate working at day cares, Lol it’s all good I just really hate being around a lot of kids.” was a post from Kaitlyn Walls on Facebook that cost her a much needed job.  The employer called her and told her not to bother showing up to start work that day.  Think before you post.

As we have told our kids, consider anything you post on social media to be on a BIG billboard that your family, friends, teachers, employers, etc. drive by and read everyday.   Before clicking enter and posting make sure you would be proud if they all saw it, because chances are they will.  This caution applies to everyone.  Think before you post.

Click like if there has been something you posted to social media that you shouldn’t have.

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Where do your customers hang out?

Facebook button

Image courtesy of Stuart Miles at freedigitalphotos.net

Instead of walking over to go visit your neighbor to chat over a cup of coffee, lots of people, about 154 million are chatting on social media according to The Demographics Of Social Media Users 2015.  Which means chances are your customers are out there right now and if you are not paying attention to them another company in your industry is.  Get out there and find your customers.  Are you wondering where they are?  Here is some of social media sites and who is hanging out:

Facebook is still the big dog on the block, having the most users by far.  The user age distribution is pretty even so posting to this site will usually yield good results.

Twitter has a fairly young crowd and to stay on top of the feed businesses should post 15 to 20 times a day.  This could be very time consuming but posts are VERY short.

LinkedIn is business oriented and great place to research businesses or individuals to see what their background is.  This is more for the middle aged crowd, but a great place to get your business known.

We have highlighted only a few social media sites.  There are many, many more sites to investigate like Google plus, Instagram, Tumblr, Pinterst, YouTube, Snapchat, etc.  Find out where your customers hang out and make sure you are there to connect with them.

Where do your customers hang out?  Please post in the comments.

 

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