Your business exists for a reason. What is it? How can anyone in your company meet expectations if they are not written down and shared?
Create a mission statement. It is really needed so everyone understands the reason why your business exists. The statement needs to be well thought out, concise, and specific. Take your time with it and get every word just right.
A well constructed sentence or two is all that is needed to create your vision. Some questions to consider during construction are: Why do you do what you do? What problems does your company solve? Who works for your company? How can your business make customer’s lives better?
There are many other questions to help narrow down this very important statement. Please share more questions in the comment section below.