Instead of walking over to go visit your neighbor to chat over a cup of coffee, lots of people, about 154 million are chatting on social media according to The Demographics Of Social Media Users 2015. Which means chances are your customers are out there right now and if you are not paying attention to them another company in your industry is. Get out there and find your customers. Are you wondering where they are? Here is some of social media sites and who is hanging out:
Facebook is still the big dog on the block, having the most users by far. The user age distribution is pretty even so posting to this site will usually yield good results.
Twitter has a fairly young crowd and to stay on top of the feed businesses should post 15 to 20 times a day. This could be very time consuming but posts are VERY short.
LinkedIn is business oriented and great place to research businesses or individuals to see what their background is. This is more for the middle aged crowd, but a great place to get your business known.
We have highlighted only a few social media sites. There are many, many more sites to investigate like Google plus, Instagram, Tumblr, Pinterst, YouTube, Snapchat, etc. Find out where your customers hang out and make sure you are there to connect with them.
Where do your customers hang out? Please post in the comments.